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Vision Zero Strategy Enters Next Phase of Engagement 

Release Date

Kamloops, BC—The City of Kamloops is entering the next phase of engagement for Vision Zero: Kamloops’ Road Safety Strategy and is inviting residents to provide feedback on the proposed focus areas and actions of the draft strategy and action plan.

Earlier this year, residents were invited to share their lived experiences and stories regarding traffic and road safety in Kamloops. The project team compiled the results of that engagement along with local crash data and industry best practices and are returning to the public with draft actions for Kamloops’ Vision Zero Strategy and Action Plan, which were formed around the following keystone statement:

All people have a right to safe mobility. Transportation safety in Kamloops will be the top priority in all actions and decisions for planning, designing, operating, and maintaining the transportation system. The transportation system includes roads and streets, sidewalks, transit stops, pathways, bike lanes, intersections, and crosswalks.

The public is invited to weigh in on these draft actions by participating in an online survey at or by attending one of the following public engagement events: 

  • May 17, 2022, 6:00–8:00 pm, McArthur Island Sport and Event Centre Lounge
  • May 18, 2022, 5:30–7:30 pm, Kamloops Yacht Club

The in-person events will be in a “World Café” style where residents can discuss each of the proposed focus areas and action items in depth with the project team. The events will begin promptly at the starting time, and registration is required. Registration details can be found at

Vision Zero is a multi-national traffic safety initiative that was founded in Sweden in the late 1990s and is based on the philosophy that no one should be killed or seriously injured within the road transport system. The main goal of Vision Zero is to achieve zero fatalities or serious injuries on the road. Vision Zero recognizes that humans make mistakes when travelling in the roadway but that no one should die or be seriously injured as a result of these mistakes.

The Vision Zero philosophy has been adopted and implemented in many countries and communities around the world with much success. In Canada, Edmonton was the first city to adopt Vision Zero in 2015 and has since achieved significant decreases in fatal and serious injury crashes.