News from Kamloops

May 23, 2013

Get Your Glow On! Road Safety Campaign launch

Kamloops, B.C. - The City of Kamloops, RCMP Kamloops City Detachment, ICBC and the Trauma Services at Royal Inland Hospital have partnered to address mutual concerns about road safety.

Get Your Glow On! is aimed at educating and engaging all road users in their shared responsibility for road safety.

"Pedestrian and road safety is the responsibility of all road users," commented Mayor Peter Milobar. "We're pleased that the RCMP, ICBC and Interior Health have come on board to help us bring attention to this very important issue."

Watch for Community Safety volunteers and RCMP members at key locations throughout the city over the next two months. Tip cards and reflective items will be handed out to reinforce the safety message. Kamloops citizens are actively encouraged to wear the gear, practice the tips and spread the word.

"Pedestrian crashes continue to be a serious concern for the Kamloops Detachment," said S/Sgt. Mike Savage. "We are committed to reducing the number of tragic pedestrian crashes that result in serious injury and take the lives of people from the Kamloops region. We are pleased to be a partner in programs like the "Get Your Glow On!" campaign that help to heighten public awareness around pedestrian safety, making both drivers and pedestrians more aware."

Summer is approaching and more and more people are out and about. As a result, it is important for ALL road users to increase their awareness of their surroundings.

Visibility is not just about being seen at night. Being visible also means to see and be seen. Not only do drivers need to be watching for others on the road; all other users need to pay attention too. Motorists, pedestrians, cyclists, motorized scooter users, roller bladers and skateboarders are all equally responsible.

"With the warmer weather encouraging more pedestrians to get outside, it's important for drivers and pedestrians to be aware of each other to help prevent crashes on our road," said Ingrid Brakop, local ICBC road safety coordinator. "As a driver, you should always be watching for pedestrians. At intersections, slow down and use extra caution, especially when turning. Pedestrians should try to be as visible as possible, use designated crossing points a nd make eye contact with drivers whenever possible."

People are so plugged in that they are "tuned out". With the onslaught of cell phones, music and media, busy schedules and multi-tasking, we often don't have "our head in the game". Distraction of any kind can lead to disaster.

"Cars and trucks have crumple zones - people don't. When pedestrians, cyclists or motorcyclists are hit by a vehicle the person that survives these injuries is often altered for life," said Dr. Alan Vukusic, RIH Trauma Services. "Whether it's a brain injury that changes a person's character, or a trauma-related stroke that leaves them unable to speak or use an entire side of their body, the role they play in their family, career and community is changed forever."

Take care.
Be aware.
Pay attention.

Come on Kamloops, Get Your Glow On!

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Media Contact:
Colleen Lepik, Transportation Coordinator
City of Kamloops

Athena Smith, Crime Prevention Coordinator
City of Kamloops