News from Kamloops

October 30, 2012

Results of 2012 Citizen Satisfaction Survey

Kamloops, B.C. - The results are in from the 2012 Citizen Survey Report, conducted by Ipsos Reid earlier this year.

The City of Kamloops conducts a comprehensive Citizen Survey every three years, with the previous one completed in 2009. Using telephone interviews with 400 randomly selected residents representing the community's demographics, the survey addresses a wide range of topical issues facing the community and provides a detailed assessment of citizens' attitudes, needs, priorities, and satisfaction levels. This research ultimately helps guide the City in making decisions regarding planning, budgeting and issues management.

Some key highlights from the report include improved quality of life in Kamloops over the past three years, rating higher than the BC norm. Economic growth, development, better shopping, improved infrastructure and more services were the top five reasons for this improvement. Another positive finding is that crime and safety concerns have declined since 2009, with 40% of respondents feeling safer than they did in 2009. While taxation is a concern for some residents, 84% feel they receive good value for their taxes, which is 5% above the BC norm. Ninety percent of residents feel satisfied with the overall level and quality of City services.

The two biggest top-of-mind issues for residents were mines/Ajax and transportation issues such as downtown parking and road conditions, mentioned by 31% and 20% of respondents. Residents continue to prefer tax increases over cutting services as seen in previous surveys, however, the third top-of-mind concern was taxation/municipal spending. Survey results indicate a preference to increase user fees over taxes.

"These findings indicate an appreciation for a growing, vibrant city, which is a shift from the 2009 results that focused more on recreation, the university and being a nice place to live," said Kamloops Mayor Peter Milobar. "The report not only indicates where we are excelling at building a great community, but also where we have an opportunity to look at funding models and our infrastructure needs."

Copies of the report are available to the public at City Hall at 7 West Victoria Street, or online at www.kamloops.ca.

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Media Contact:
Tammy Robertson, Business & Client Services Manager
City of Kamloops
250-828-3572
trobertson@kamloops.ca