June 26, 2012
Kamloops, B.C. - The City of Kamloops is working together with the RCMP and residents to address speeding concerns in residential neighbourhoods. Juniper Ridge is the first neighbourhood to be involved in the traffic safety campaign that focuses on the use of lawn signs to increase awareness of neighbourhood speeding issues.
"It's usually neighbours, unfortunately, not strangers, who are the ones driving too fast in residential areas," says Colleen Lepik, City of Kamloops Transportation Coordinator. "As part of balancing the installation of infrastructure or increasing police patrols where speeding complaints are rising, the City is trying a good neighbour approach. Based on similar programs in the Fraser Valley, the "Hey Neighbour, Please Slow Down" traffic safety program will enable residents to take an active role in their community, to help inform their neighbours that driving fast within their neighbourhood is not acceptable."
"Speeding in the Juniper Ridge neighbourhood is a concern for us," says Gillian Stephenson, Chair of the Juniper Ridge Community Association. "After discussions with the City, we chose to participate in the City's "Hey Neighbour, Please Slow Down" traffic safety program this summer. In addition to lawn signs strategically placed on Qu'Appelle Boulevard, the City has also temporarily installed a speed reader board. We're pleased with the response from the City and we're hopeful drivers become more aware of their speed through our neighbourhood and slow down."
The success of the "Hey Neighbour, Please Slow Down" program is dependent on buy-in from the community association and residents in a neighbourhood. Through the community association, a block captain is designated to coordinate the campaign with the City. Residents must agree to temporarily post lawn signs calling for motorists to slow down. In order to achieve a strong neighbourhood impact, the signs are clustered within a designated block for a period of one to two weeks. The number of signs and the short period in which the signs are installed achieve an immediate impact. The RCMP monitors areas where the signs are put up to measure driver response. In addition, the City conducts speed studies before the signs go up, while they are up and after the signs are removed at the end of the campaign. The program is intended for local and some collector roads, not for main or arterial roads. Community associations interested in participating in the "Hey Neighbour, Please Slow Down" campaign can contact Colleen Lepik at 250-828-3605 or firstname.lastname@example.org.
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