February 16, 2012

Live Right Now Challenge

Kamloops, B.C. - CBC is looking for the Canadian community that most embodies the spirit of "Live Right Now". The goal of this Live Right Now challenge is to engage communities across the country and challenge everyone to join together and change the health of this country.

The winner of this competition will be a community where residents are motivated and supported to make healthier choices. This initiative focuses on the idea that people can have a big impact by making small lifestyle changes.

Individuals across Canada are asked to create groups and events, through a Facebook application, that help to support and encourage healthy behavioural change. Points are awarded based on the participation from members. Every point a member gains is added to the total score of their community. The community with the most points becomes the Live Right Now Capital of Canada!

Points are obtained by completing Challenges, such as drinking 8 glasses of water, or engaging in 30 minutes of physical activity daily. Participants can also obtain points by uploading and sharing content within their community via Groups and Events.

The Canadian Wildlife Federation has teamed up with Bienenstock Natural Playgrounds and Parks Canada to reward the leading Live Right Now Capital of Canada with a natural playground. Valued at more than $100,000, the custom designed and community built natural playground will reflect the natural heritage of the nearest national park. Parks Canada will help the winning community experience the national park nearest to them.

Kamloops is already Canada's Tournament Capital, so residents are invited to prove itís also the Live Right Now Capital! Visit www.cbc.ca/liverightnow for more information or to sign up for the Facebook application.

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Media Contact:
Alex de Chantal, Recreation Coordinator
City of Kamloops