December 19, 2011

"Out of Sight" Campaign a huge success in Kamloops

Kamloops, B.C. – The "Out of Sight" campaign is a Lock-Out Auto Crime initiative that has been developed by Kamloops Community Safety to educate consumers about the potential risk of theft from vehicles. Strip malls, parking lots and curbside parking are all prime target areas for thieves. Community Safety is using stickers to convey the simple message of securing your valuables. They are asking Kamloops retailers to put the campaign stickers on their retail bags, demonstrating their commitment to community safety.

Since December 1st, when the campaign launched, over 25,000 stickers have been distributed to 30 merchants around town. Several other merchants are on board with the concept and are excited to participate, and will join the campaign with the second run of stickers in January.

The enthusiasm of local merchants is making the program a success, allowing Community Safety to continually remind the public about the importance of securing their valuables. Public response has been great as well. The first winner of the sticker contest was chosen as the lucky recipient of a gift certificate to Aberdeen Mall. The next two winners will be drawn shortly.

The campaign will carry on into the New Year, reminding shoppers that securing their valuables isnít just important when shopping during the holiday season, but all year round.

For more information please visit www.kamloops.ca/communitysafety.

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Media Contacts:
Athena Smith, Crime Prevention Coordinator
Community Safety
City of Kamloops
250-828-3817
asmith@kamloops.ca